Graphic design is the art of using images, illustrations, typography, and motion graphics to capture attention, sell products, and open new markets. There are several ways graphic design helps your business. You might be surprised to learn how many such benefits are available:
1.Employee pride and productivity
All happy, productive workplaces share a strong sense of brand identity. Employees embrace and commit to the organization’s brand, and are proud to be associated with it. In turn, this commitment leads to greater employee satisfaction and productivity. A good graphic design builds a positive brand identity – reflecting a company’s vision – that permeates everything from company websites and communications to business cards and apparel. On the other hand, a poor graphic design can undermine one’s brand position. As an example, if you’ve ever been a member of a company who’s website was difficult to read, navigate, search or buy from, you know how stressful and frustrating that can be for both staff and customers. If your employees aren’t happy with your company logo or website, why would your customers be?
2.Saves time
The type of file format you need for the photos and images on your website varies from JPG to TIF to EPS to PDF. What about your business cards? The best graphic designer knows which file format to use for which project, and when to use it. You also need to consider RGB versus CMYK color modes, paper weights and uses, types of website content management systems (CMS) and whether your ad is scaled properly and has enough color contrast to be easy to read when you publish it. Graphic design professionals possess extensive training, possess mastery over industry software, and have many years of hands-on experience, so you won’t have to waste your time trying to figure it out yourself.
3.Saves money
Investing in good graphic design pays off even if you have a small marketing budget. Cheap design often results in poor design, and poorly designed graphics are costly to produce. You may wonder if it makes sense, but without the expertise of a professional graphic designer, you may end up with a product that does not print clearly, is expensive to print due to color management or layout issues, or is not formatted properly for print or online publication. Changes, delays and redesigns cost money, so the less expensive crowdsourced logo that you bought may end up costing you more than one designed by a graphic designer with more experience.
4.High-quality visuals increase viewer interaction.
Want to increase your company’s social media views, shares and followers? Would you like to increase product sales and customer base? The better the visualization, whether it’s on e-newsletters and websites, blogs and social media, or printed materials, the more likely it is to capture attention. Low-quality, stock or nonexistent images will not attract attention. The quality of the image is one of the most important factors in the decision making process of online shoppers, especially B2B buyers. Graphic designers make use of high-quality photography, infographics, illustrations, and video to create better marketing strategies.
5.Graphic communication: it’s more than a trend
The majority of us are inundated with information every hour of every day, including via computers, mobile phones, TV, radio, billboards, magazines and more. As a result, our attention spans are getting shorter. Images are the perfect way to ensure that marketing efforts remain efficient despite this cultural change. Considering how fast attention spans have shrunk, companies have just a few seconds to capture and keep viewers’ attention. Graphics design can help your business transition into this new era of concise, high-speed communication by enabling your business to connect with automated audiences (search engines) as well as improve your web ranking using images. Images have the power to convey complex messages much more quickly than words, but in order to do this-and improve your appeal to automated audiences (search engines)-images must be unique, relevant and of high quality.
6.Attract and keep customers interested
No matter if you’re redesigning your website, creating a new logo or launching a campaign, it’s best to use creative graphic design created specifically for you. This ensures you maintain a unique identity that attracts attention, differentiates your offerings, and keeps customers coming back to view new content. Food packaging is a great example of the importance of attention-getting design. We buy hundreds of snack chip brands at grocery stores, and even though we read nutrition labels, it’s likely our purchases are influenced by how attractive the chip bag design is, and how quickly and accurately it indicates what we’re buying.
7.Strengthens your brand
Do you know of a company or brand that does not have a highly recognizable logo, color scheme or typeface? Probably not. Graphic design helps you create a brand identity that helps to distinguish and promote your company. For those who do not have any competition, they may be able to get by without advanced graphic design and branding since they are the only option, but for the rest of us, good branding is necessary to maximize potential and create success.
Design elements such as company logos, typefaces, colors, website layouts, and marketing materials create an immediate impression of what your company is like -traditional vs. contemporary, fun versus serious, powerful versus relaxed, etc. Graphic designers help you bring these visual elements together in a way that positively brands your company and conveys the image you want it to convey.
Now that you know more about the benefits of graphic design, what are you waiting for? Add Diggifloor to your next graphic design, brand development or marketing project.
