There are around 500 hours of video uploaded to YouTube every minute. But let’s face it, not all of them are good. Some are unprofessional, lacking any focus or narrative. Others seem like frivolous pranks.There are videos that work and videos that don’t. As a marketer, you want to ensure that your social videos are working for you. So, what can you do to make your videos stand out from the crowd in today’s social media landscape?
Tips for Making Creative Videos
Over the years, YouTube has examined its top creators and studied their engagement with their audiences on the platform. They have identified ten fundamental principles that underpin a successful video creation strategy.There are ten creative fundamentals of effective videos, but you don’t have to apply them all across all of your videos.
Just the more of them you use, the more likely your videos are to be discovered and shared.
1.Shareable
You want to create videos that people will want to share. Find a subject matter or format that viewers will want to share. The more engaging your content is, the more likely people are to share it, thus increasing the reach of your content and helping you build a following.
2.Accessible
Is your YouTube content strong as standalone content? If a viewer discovers one of your YouTube videos, can they appreciate it without having to watch every other video on your channel? Your videos will be more accessible if you make them isolated. That will allow you to use them in various feeds – and that will expand your audience.
3.Conversational
Do you talk directly with your audience, or are you just speaking to them? Make sure you speak directly to your audience within your video, which should help you connect with them and build a stronger connection with them. As well as talking directly to the audience, encourage them to join a conversation. This encourages people to engage with the video.
4.Consistent
Consistency can be defined in many different ways. You should try to adhere to a consistent schedule. Use similar video formats across the board. Stay ‘on brand’ and create a consistent on-screen personality throughout all videos.
5.Sustainable
Are you able to make more videos like a successful video? When you find a successful video format, you probably want to make more like it in other formats and on other parts of the web. However, you may be unable to if the video was inexpensive to produce.
6.Discoverable
Your content is not easily found? You want to make it as easy as possible for people to find your videos, especially on the number one platform for viewing videos online! Your titles must be accurate, and your metadata must state clearly what your video is about. Also, bear in mind what people are looking for and create the video types they are likely to want.
If you want users to discover and view your videos, you must optimize them for search. YouTube is the second-largest search engine in the world, so the better your videos are optimized for search, the higher their chances of being discovered.
7.Collaborative
You might want to see if you can form a paid or mutual partnership with other video creators. Often, digital content creators collaborate with others to grow their channels. To have a successful collaboration, you need to have a similar target audience and create a guest spot that will appeal to them. It is also wise to partner with other companies who have shown an affinity for your product.
8.Interactive
You can engage your viewers with your video on YouTube. YouTube is not just a broadcast medium. It can be more than just a way to deliver your message. It is actually interactive. Make it easier for the audience to shape your content with feedback, content ideas, and user-generated content (UGC). Social listening can help you to maximize audience engagement.
Make sure that you give your audience a voice so that they know that their opinions are being heard and that your content will be shaped accordingly. They will appreciate it and will come back for more if they feel heard.
9.Targeted
You need to clearly define the audience that you are trying to reach with your video content. Once you have defined that audience, tailor the video content to their needs and preferences. This boosts your chances of your video hitting home with them.
The more niche your audience is, the more engagement you will see on your content. You can learn a great deal about your audience by interacting with them on social media, seeing what they like and dislike, and understanding what they expect from your channel.
10.Authentic
The content of your video needs to show your enthusiasm for the subject matter, and your body language will reveal whether you are truly passionate about the subject matter. It is very important that your content is authoritative and shows your enthusiasm for the subject matter. When you present your message in a credible and authentic way, your audience will respond more positively to it.
