Content marketing has evolved from being a way to stand out from your competitors to being a necessity for any modern business. Every great brand has a wealth of valuable and relevant content that really connects with their audience. That’s why content marketing is at the heart of most successful marketing campaigns.
You might still be wondering, why is content marketing important?
To help you better understand how important content marketing is, we’ve put together a list of its top benefits for small businesses:
Why Content Marketing Helps Your Business
1.Enhance brand reputation through content marketing :
The reputation-building qualities of great content are one of the biggest benefits of content marketing that understandably illustrates the importance of this form of marketing. In today’s busy digital marketplace, it’s imperative for businesses to work towards building trust with their customers and leads. You can establish a positive brand reputation by building trust. Creating custom content helps you build relationships with your leads and customers.
Content can help you build trust with leads and customers. Consumers form an opinion of your brand when they read your content. If you provide them with content that they find engaging, educational, and valuable, then that will be the opinion they form about you.
If you can provide valuable content to your target audience, you will be able to build trust with them. Additionally, if your customers and leads notice that you consistently publish content across different platforms, you will start to gain their trust as well.
As a result, they may start to view you as a leader in the industry. Writing content for third-party publications, or sharing your content with influencers can also help you build trust.
2.Great content helps influence conversions.
Look at the conversion statistics to get a real perspective on why content marketing is so important when it comes to increasing conversions. Here are just a few of the stats that prove the importance of content marketing:
√. According to ABG Essentials, content marketing drives conversion rates that are six times higher than other digital marketing methods.
√. According to the Content Marketing Institute, 61% of online consumers in the U.S. made a purchase after reading recommendations on a blog.
√. A survey by Currata found that 74% of companies said that content marketing has increased both the quantity and quality of their marketing leads.
√. According to 72% of businesses surveyed by CrazyEgg, video content can significantly improve conversion rates and ROI.
✓. Content marketing helps inbound marketers double the average conversion rate for their sites (from 6 to 12%), in part because of the efforts they put into content marketing.
It is important that you create quality content to help you improve your site’s conversion rates. Content marketing works to improve conversions by creating connections and educating your leads and customers.
As well as establishing trust and relationships, conversions are encouraged as well.
Consumers are provided with the information they need so they can make an informed purchasing decision.
Make sure your call-to-action is clear when you are creating content for conversions.
Providing the reader with a CTA helps guide them to the next step in the conversion process.
Whether converting implies…
When buying,
To obtain more information, or
Inquire with your sales team,
Your content needs to make it clear to the reader what they need to do next.
1.Your SEO efforts are boosted by optimized content.
When we consider how content marketing contributes to search engine optimization (SEO) for your business, we can realize the importance of it.
A search engine optimization campaign plays a key role in increasing your company’s visibility online.
Optimized content, however, is necessary if you want to improve SEO.
3.Content creation, according to Tech Client, is a very effective SEO technique.
Those business sites that publish regular blog content have on average 434% more pages indexed by search engines than those that don’t. Your website has more content, which means more pages for the search engine to index and to show to users in their search results.
While having more pages does not guarantee more traffic, it does give your brand a greater chance of ranking for more keywords. For instance, you will have a greater chance of ranking for the keywords that they are searching for by creating blogs on different relevant topics.
Furthermore, as you build up your content, visitors will have more reasons to stick around. On-site time increases as a result, which is also beneficial to search engine optimization. You should consistently provide valuable content to your website visitors if you want to improve your site rankings. Google sees time spent on site as a sign that your website provides valuable content.Boost your content marketing game with our blog writing services.
4.Lead generation can be done at a low cost by creating great content.
Content marketing can bring in new leads in several ways. If you are not sure how content marketing can help your business, check out these ways that content can increase your traffic and boost your sales.
The effectiveness of content marketing for lead generation is enhanced by its affordability.
Despite content marketing’s 62% lower cost, it generates more than three times as many leads, according to DemandMetric. It is an affordable tactic that can maximize the budgets of small businesses.
Although creating quality content takes time, and it can take a while to see the results of your efforts, it is worth noting that a little can go a long way when it comes to SEO.
Social Media Examiner states the following:
Approximately 81% of marketers experienced increased traffic by investing as little as 6 hours per week in marketing on social media.Small businesses can’t ignore content marketing simply because it is affordable and provides a return on investment that is hard to ignore. When you factor in return on investment, you can see that the importance of content marketing is unquestionable.
A lot of small businesses will see impressive ROI through content marketing over time, since content creation and distribution are reasonably affordable and highly effective. Content marketing
produces 3 times as many leads per dollar spent as paid search advertising.
You should never just create content for the sake of creating content. The best way to maximize ROI from your content is to develop a digital content strategy that considers your target market.
A strategic approach to your content is crucial if you want to get your money’s worth:
Choose topics that interest you
You produce what kind of assets, and
How you promote your business.
5.By creating content, your brand can demonstrate its subject matter expertise:
Content marketing allows your brand to demonstrate its expertise in the field, another reason why it’s important. Consumers want to know they’re dealing with experts who understand the industry inside out.
All the while providing readers with valuable information that can assist them in making educated purchase decisions.
Your every publication should include the following:
Introducing a new post,
A white paper, for example
A variety of other content
Providing information about your industry and the challenges your clients face allows you to show leads and customers you know your stuff. When it’s time to make a purchase, consumers will recall the brand that provided them with the info they needed. If the choice is between purchasing a product from a company that regularly publishes educational and informative content or one without any, let’s say that company publishes content consistently.
When a business has demonstrated its knowledge and expertise, consumers are more likely to purchase from them. That way, they will feel more confident about their purchase.We know that our customers are taking care of by experts who can provide answers to their questions easily and troubleshoot any problems.
6.Building relationships with your customers starts with publishing great content.
We discussed previously how content is integral to building trust and establishing a positive brand reputation. If you’re still unsure as to why content marketing is vital, think about how it can benefit your business.Growing your audience and reaching new leads can help you grow your business, but what about returning customers? Repeat customers are the lifeblood of most small businesses.
As a matter of fact, 61% of small to medium businesses say that half of their revenue is generated by repeat customers.Marketing Tech Blog also reports that loyal customers are worth approximately 10 times as much as their first purchase, making it clear that loyal customers are an asset for your business.The success of your company depends in part on repeat sales, so you’ll need to develop strategies for strengthening relationships with current customers. This is what content marketing is all about. Providing great content doesn’t stop once you’ve gained a customer.
Your brand advocates will be more inclined to make repeat purchases if this is accomplished.Having custom content can not only increase customer satisfaction, but also make a company feel more like a family member.
To build relationships with brands, what types of content are best?
The more value you give your customers, the more likely they will return to your products and services. That’s why you should consider offering how-to videos and other types of informative visual content to your customers.By helping customers make smarter purchasing decisions, you help build trust and encourage repeat purchases. Customer guides and comparisons are other examples of content that can add value to your customers.
7.Great content is important to your leads and customers!
What makes content marketing so important?
In fact, 20% of the time you spend online is taken up by reading content. So if you think your leads and customers won’t read content from your brand, think again.In the infographic below, it can be seen that 68% of people enjoy reading about the brands that interest them. In addition, 80% of internet users prefer reading company-generated content. It is clear from these statistics that consumers enjoy reading content from brands such as yours.
Rather than deny the people what they want, why not give them what they want?
Don’t ignore your audience’s data when creating your content marketing campaign. Gather information from journey maps, feedback from users, vanity metrics, and customer personas to gain insight into your customers. Utilize this information when planning your content for your brand. Create content that speaks to your target audience and educates while entertaining them. This is how you can showcase what your brand is all about.
Focusing on topics which are relevant to your eager audience will help you create content that will help you connect with them.
√. The need
√. A brief description of your interests
√. A challenge
It is also important to give your content some personality to help consumers get to know your brand and what makes it unique. That brings us to the next answer to the question, what is content marketing all about?
A concluding statement
As a result of all these benefits of content marketing, it’s easy to see why business of all sizes should do content marketing. Not only will you boost visibility, but you’ll also establish stronger relationships with your leads and customers.
You must now develop a content marketing strategy that is geared towards your target buyers if you wish to truly see the value of content marketing in action.By doing this, you can quickly develop valuable content that improves customer retention and conversions.DIGGI Marketing offers advice on how you can drive more traffic and conversions by partnering with a content marketing agency.
You can find more information about our content marketing services on our services page. Finished listening and ready to get started? Contact us now to
