“The beauty of developing a video marketing strategy is that you make it easier for the viewer to digest the information you are trying to communicate.”
Experts predicted that by 2022, 82% of global internet traffic will come from video streaming and downloads. 85% of the users in the United States watch video content on their mobile devices, so videos have become a vital part of all social media marketing strategies.
A video marketing strategy is a powerful way to engage with consumers on social media, and businesses are finding innovative ways to increase their social media reach.
In early 2017, Facebook announced that it would give videos that have been viewed for a longer time a higher ranking in the news feed.
There are numerous applications that only offer video based content, as well as Facebook’s new Reels feature. Instagram has also recently introduced a short-form video feature to meet the increasing demand for short-form videos.
That is some serious competition brewing in the social media video marketing realm!
The key win with Video Marketing is to weave a beautiful story to market your products, such that it engages the audience and leaves them asking for “What’s next?”.
Clearly there is fierce competition brewing in the domain of social media video marketing!
What steps have you taken to leverage the power of video for marketing your brand? Discover how to plan out an effective video marketing strategy.
1.Understand the purpose of creating the video
The market is full of exemplary tools and cameras, so shooting a video isn’t a problem anymore.
These days, getting a video made is no hassle with the great tools and quality cameras on the market.
Understanding the exact purpose of creating a video marketing strategy is crucial. Though the ultimate goal of any marketing strategy is to generate a high return on investment, you should maintain a balanced approach and refrain from overconfidence.
Basically, here is a brief summary of what video content marketing involves.
√. The type of content we will create will be educational, entertaining, hypothetical, or realistic.
√. Understanding the demographics, age groups, and preferences of your audience using effective social media analytics tools is important.
√. It’s the budget, of course!
√. Identify the most powerful enticements to your audience and why they will want to share the video.
√. In order for content to be enjoyable, informative, and interesting, it must be entertaining, informative, and interesting.
2.Determine the “theme” of your video
In today’s world, quality content is omnipotent…only if it is reaching the right audience. Once you know who the video marketing strategy is directed toward, you should start designing the content and theme of the video.
The themes around which companies create a video marketing strategy can broadly be categorized as follows:
How-to videos
Storylines
DIY videos
Leaderships discussions and talks
Customer testimonials
Company policies and culture
Documentaries
Help and support tutorials
Demos
Webinars (recorded)
3.Who will develop your video content?
Video development can be done in-house or by an outside developer. This consideration involves assessing your resources, budget, the target audience, and the timeline.
Video content creators and vloggers are in no shortage when it comes to developing content for video marketing platforms like YouTube and Vine. And if you have the right tools in place, you can script your video and produce it yourself.
Most people have shifted from traditional marketing to digital marketing, and this has given rise to the popularity of video content. In remote work more and more people rely on video conferences, and some even develop video chat apps to increase the efficiency of communication.
4.Reach out for the unthinkable
I don’t think so. The best marketing ads are those that make the viewer want more.
The best videos are interactive and personalized, and they inspire viewers to share and connect with them.
Create a call to action strategy, such as a coupon code or a discount offer, that prompts your viewers to mention and share your video.
Sometimes audience members love the video but gain nothing from watching it, so do not bother ‘sharing’ it with others.
Videos that demonstrate how to do something are also useful to the user as they are informative and useful. Short-form videos also work well as they provide users with a concise message. There are apps that convert videos to less than ten seconds, and you can share them on Twitter and Instagram.
With an efficient video content creation team, all you have to do is promote and market your videos using the best social media marketing tools. There are many platforms that are budget-friendly as well as low turnaround times.
5.Where and how to promote the videos
After making the video, it must be uploaded at the appropriate places. 64% of consumers are more likely to buy a product when they are shown a video corresponding to it.
You can use a social media analytics tool to analyze certain important factors before promoting your video. This helps you track your audience growth, demographics, age and gender, as well as track the engagement of your fans and followers.
You can use these statistics to further discuss and plan how and where to promote your video. Facebook and Youtube are effective marketing platforms and help to maximize your reach with your customers.
If you’re starting out, you can add videos to blog posts, or you can create an entire section of videos on your website.
Platforms such as Facebook and YouTube provide lower CPM rates compared to private blogs and social media channels, so they are excellent for paid advertising.
As a result, they record videos in real time and upload them to several social media platforms, allowing users to experience the ‘real’ location.
Video clips of different locations around the globe are captured in such a way that the users are transported to new destinations. The ad allows for the viewer to experience the ‘change’ he will feel when going on a holiday by giving him a glimpse of the holiday spots.
6.Optimization – To get the best out of your video marketing plan
With a superb video content already uploaded to several platforms, you are ready to go.
Work complete?
It’s just the beginning of your marketing plan.
A video that is scheduled at the right time will help in increasing reach and visibility. Apart from YouTube, Facebook live videos are becoming popular social media tools for video marketing. Some tips for your video marketing are:
.You can maintain a consistent publishing schedule for your videos by using any of these social media tools.
. Make the video more than just an advertisement by using it to educate, communicate, and interact.
. Utilize user-generated content to pitch your sales volume. Not only will this generate a larger response, it will develop a following of loyal followers.
. Video marketing strategies should include Facebook live videos.
. It is important that the videos convey the message even if the sound facility is not available.
. Track metrics like attention spans, click-rates, best posting times, and content leads in your videos.
. You can make your videos appear higher in search results by using keywords in the title and tags.
. Take advantage of micro-video sharing websites like Snapchat, Instagram, Dubsmash, and other apps created specifically for smartphones, besides the big names.
Using Diggi floor to schedule and publish videos
The next step is to share your videos on the right platform at the time when your targeted audience is most active, once you have finished creating them.
The best way to promote your videos is to not only post them on Youtube and then share the links on other platforms. Most social media platforms encourage native videos since they don’t want to
lose visitors.
