Digital marketing is not an easy game. You have to do more than just post to reach your audience and increase your brand’s visibility.
You need to boost your Digital marketing efforts through organized strategies that aim at increasing engagement, visibility, and the ultimate goal of converting your followers into your paying customers.
Digital marketing strategy is a summary of what you intend to do and what you hope to achieve on Digital marketing. It outlines your plans and tells you whether you’re succeeding or failing. The more specific your plan, the more effective it will be.
Digifloor has the right solutions to help your business grow, and all within your budget. With our services, any brand can reach potential consumers visually and effectively. As a company that specializes in product photography, video and SEO, we also offer designing and digital marketing services to make your brand stand out.
Digital marketing provides huge potential for marketing your business online, rendering the Diggi floor a powerful tool for spicing up your digital marketing strategies and getting better results.
Our experts have come up with 8 ways to spice up your social media strategy and boost your results.
1. Identify the Right Social Media Channel
You can easily lose yourself in the process of selecting the right social platform to work on. In general, you use the social media platform where your target audience spends most of their time. To find the golden stage, you should probe deeply.
The latest statistics show that Facebook has nearly 2.85 billion monthly active users, showing a significant number of people in every age group. Facebook’s user base has a significant proportion of people in every age group, according to Pew Research Center. So, considering this platform is often a good place for all kinds of brands to begin.
When it comes to brand awareness and leads, Facebook is your best choice. On the other hand, if you are looking to build a network of influencers and professionals, Twitter and LinkedIn might be the best options. As for younger demographics, TikTok and Instagram are excellent options.
2. Make the Most of Live Videos
80% of the audience prefers watching live videos from brands over reading their blogs, according to a Livestream survey. So if your brand wants to engage your audience, live videos are a fantastic way to do that.
Furthermore, 67% of people who watched live videos and similar videos are more likely to purchase tickets to an event.
A live video is an important part of your marketing mix if you want to improve your social media marketing. You can live stream brand events, interviews, behind-the-scenes, etc. To give your audience a greater sense of involvement. Video creation tools make video production easier.
3. Create Your Brand’s Story
Businesses have resorted to effective storytelling for their brand marketing success to make their brands more memorable. A brand’s positioning has a huge impact on how people see it.
The purpose of stories is always to develop a connection between your brand and the target audience.
As well as what and how you say, the way your brand tells its story and the way it connects with people through social media is also important. It is an excellent platform for sharing your brand’s stories and connecting with your customers.
4. Leverage User-Generated Content
One of the most effective methods for promoting your product or service is by using user-generated content (UGC). Consumers trust other consumers more than marketing buzzwords or claims from companies. Your target audience will gain access to honest feedback about your business straight from other customers instead of relying on your claims. This is a form of social proof that helps establish your brand as trustworthy.
Users trust UGC visuals more than other forms of content. More than 50% of respondents feel that UGC visuals are more influential and impactful than brand-produced images or videos.
You should always give your customers and fans a chance to brag about their purchases. Encourage them to share why they love your products and services.
5. Use Social-friendly Images
Today’s audiences are becoming savvier and rejecting the use of stock images. But how can you create new compelling images without any design expertise? If you’re starting a business or running a small business, you might not be able to afford a designer. Fear not, because there are tons of tools available to help.
There is no shortage of tools for creating eye-catching graphics. These tools offer hundreds of templates suitable for your promoting channel and post theme.
6. Use Instagram for Posting Ads
Instagram is currently one of the most popular social media platforms for social selling. Its user base has grown to more than 1 billion active users. It has developed a big and diverse online community, and thus has become a powerful tool for social selling. As a social platform, Instagram has a higher engagement rate than Twitter or Facebook. With Reels and other shoppable features, it has a far greater reach as well.
Instagram ads are a powerful way to reach prospective buyers around the world. Ensure your ads are targeted, visually appealing, and appealing to the right audience to ensure success.
7. Use Relevant Hashtag
If you want to improve the visibility of your brand, hashtags can be a powerful tool. But finding the right hashtag for your brand requires some research. Additionally, the hashtags should be relevant to your targeted audience. The more specific the hashtag, the more specific your audience will be, leading to better visibility and higher engagement rates.
You should always use a generic hashtag along with a unique and specific one. Once you figure out which combination works best for you, stick to it. Use the same combination of hashtags across all of your social media platforms. If you have ever wished that a trending hashtag would be perfect for your promotion or brand, here’s your chance.
8. Utilize the power of employee advocacy
If you want to increase your brand’s visibility across all social media platforms, employee advocacy is one of the best solutions. Your employees also have their own social media accounts. And who better to help you than your own employees?
You can utilize their social media handles to grab more interest from the audience by asking them to post about their experiences with your product. Compared to celebrities, your employees are more relevant, as well as easier to reach and a more trustworthy source of recommendations.
9. Get Your Timing Right
Posting the right message at the right time is critical to social media success. No matter how strong your marketing campaign is, timing is crucial. If you don’t publish your posts at the right time, you might not achieve the results you want.
In order to make the process easier, marketers should schedule posts for their social media platforms. Having multiple social media platforms can be quite challenging. Regardless of your availability, the scheduler will make sure that the content is posted when your prospective audience is most active. You can seek help at Diggi floor.
With Diggi floor, you can analyze multiple social media platforms and find out when is the perfect time to post. Then, you can schedule your posts on various social platforms directly from Diggi floor itself.
