According to our data, video content is the king. Video content dominated content strategy last year, leaving behind both blogs and infographics.
The power videos have in the 21st century cannot be underestimated, and your competitors are taking advantage of it. Over 87 percent of them use video to market their products or services.
How can video marketing benefit your company? Let’s explore that a little closer.
The Value of Video Marketing
Videos aren’t just an option anymore. They are a vital component of a solid marketing strategy.
Some History: Video marketing isn’t a new tool. It has been around since the 1940s when the first video advertisement ran during a Yankees game on a New York TV station.
YouTube emerged 65 years later. It took Google less than a year to realize the utter importance of video marketing and buy YouTube for $1.65 billion. At that point, video marketing emerged as we know it today.
Critical Statistics
A video marketing strategy provides businesses with an attractive, flexible and cost-effective tool that can be downloaded and shared by a large number of consumers. With the estimated 85% of U.S. internet users watching videos online and half a billion people watching videos on YouTube, it would be foolish not to utilize this tool.
Considering videos have become a part of our everyday lives, your target audience is expecting you to use them. According to Wyzowl’s survey results, 68% of people prefer to see videos rather than read about new products and services.
Video Marketing Benefits for Your Business:
As well as implementing a video marketing strategy to keep your company ahead of the competition and in line with the latest trends, your company will reap the following benefits.
1.High Conversion Rates:
As per WordStream, the simple act of placing a video on a landing page can boost conversion rate by 80% while including a video in an email can boost click-through rate by 200%-300%.
Videos are expected to appear on your website or social media pages. When they do, they are more likely to watch them. Short and engaging videos can move prospects down the marketing funnel in under two minutes.
2.Better rankings in search engines:
In more recent years, Google has emphasized the importance of video content on its websites, which is why video content can boost a website’s ranking. On the other hand, videos can increase organic traffic by 157% from SERPs.
An SEO expert can take advantage of videos as a powerful tool. They don’t impact rankings directly, but they give your site a better chance of improving them.
√. Time spent on site
A website’s time spent on the page is a major ranking factor for Google. Engaging videos reduce the likelihood of potential clients leaving the page.
√. Rate of bounce
The use of videos can draw viewers into the website content and prevent them from leaving after a few seconds, thus reducing bounce rates.
Improved customer relations:
The use of videos can help your company improve its relationship with customers and establish trust with potential customers. On average, people have a much easier time connecting when they see other people speaking directly to them.
Video always has an advantage over black text against a white background. At the same time, it’s psychologically tougher for the viewer to stop watching the video than to stop reading the text.
Your brand can be humanized through videos. Tone of voice, music, and facial expressions can all be used to your benefit. You can use videos to evoke emotion online more effectively than any other form of marketing.
A strong sense of brand awareness:
A video is a great tool for boosting brand awareness, which is a vital aspect of any marketing campaign. You can use a video to tell your company’s story, arrange employee interviews, and show behind-the-scenes footage.
Videos can help you convey your values much more effectively than simply pictures. In terms of brand awareness, a picture is worth a thousand words, and a video is worth at least twice as much.
It’s easier to go down the funnel:
There is no way to underestimate the popularity of YouTube. Your audience is most likely using the platform to make purchase decisions.
Currently, video product reviews are much more popular than textual reviews because they offer an honest insight into the product and offer a unique chance to see how it looks and works in real life.
The use of product videos on your website’s product pages can also help buyers make a decision. Four times as many consumers prefer to watch a video rather than read about a product. Moreover, 20% of consumers may lose interest if the product doesn’t have a video description.
An improved level of engagement:
The potential for sharing videos on social media is enormous. Social videos generate 1200% more shares than text and images combined. Meanwhile, video on a Facebook page increases engagement by 33%. You can boost your open rate of emails by 13% by simply including the word “video” in the subject line.
Shareable content is key to word-of-mouth marketing. Through sharing, you’re not just expanding your audience, you’re giving those people the chance to become your brand ambassadors.
An improved return on investment:
A recent Wyzowl survey found that 89% of marketers said video marketing had a positive return on investment. With all the money a business is spending on marketing, an increase in ROI is a major factor in business decision-making.
By leveraging video marketing’s above-mentioned benefits and statistics, the ROI of the campaign can increase tremendously.
The Most Efficient Way to Create a Video
In order to implement video marketing successfully, you should follow these tips.
Authenticity – All videos for marketing purposes don’t have to be professionally produced. In fact, amateur video productions are more likely to establish a greater connection with viewers.
Short Videos – Videos for marketing don’t have to be long to perform their purpose; on the contrary, longer videos repel prospective viewers. Most effective videos for marketing don’t last longer than 120 seconds.
Engage – People like to hear from you. By addressing the viewers with a “You”, you can explain why your message matters to them.
SEO optimization – All videos must be fully optimized for SEO with tags, descriptions, and transcripts. While videos aren’t the most effective SEO tool, when optimized, they can contribute to the campaign’s success.
Invest time in the first 10 seconds of your video – These are the first 10 seconds that have the potential to grab the attention of your viewers. Make sure that you address the concerns of your clients and deliver a solution with these 10 seconds.
Closed captioning – Approximately 85% of Facebook videos are watched without sound. People can’t listen to the sound of the other videos if they are busy doing something else at the same time. Additionally, closed captions optimize your videos for the disabled audience.
Utilize video marketing to its full potential today.
Video marketing can deliver excellent marketing results, so if you haven’t taken advantage of its benefits yet, now is the time to do so. The high ROI of this marketing method can help you achieve excellent marketing results.
We offer high-quality video marketing services that are tailored to each client’s specific needs at Diggifloor. If you would like to learn more about video marketing and its potential benefits for your business, please contact us today.
