Each second, 63,000 searches are conducted on Google, and most search results pages include Google ads. A Google ad, paid for by your business, can be an extremely effective method of driving relevant, qualified traffic to your website exactly at the time people are looking for the goods or services you provide.
The purpose of this article is to explain what Google ads are, how they work, and why you should consider your own Google ads.
Google Ads
Using Google Ads, Google will show paid advertisements in search results on Google.com or on websites outside of Google’s display network. Google will also show advertisements on other sites using Google’s AdSense program.
Illustrates a Google search engine results page (SERP). The sponsored results, or ads, are indicated with an “Ad” label. There are two parts to the paid Google ads, one above the “natural” or organic results and the other at the bottom.
Display Ads are available through the Google Display Network. The Display Network is a collection of independent, third-party websites that have partnered with Google and have agreed to show Google ads.
The ads on the Google Display Network can be displayed in text, image, video, or rich media formats, and their targeting can also be customized. This also includes remarketing and banner ads.
Your ads would appear in the following areas on your website if you were using AdSense:
Why Google Ads Appear
The Google Ads auction centers around keywords – advertisers choose a set of keywords relevant to their business offerings, the words that consumers are most likely to use when searching for their products.
After that, they bid on these keywords, determining each bid based on how much they are willing to pay to have a Google user click on their ads.
By combining this bid with the Quality Score assigned by Google in response to your ad, Google determines which ads appear on the SERP. When users click the ads, the advertiser pays a certain fee (the cost per click, or CPC), which is calculated with the following formula:
It is from this source that the term Pay-Per-Click (PPC) comes from.
The Google Ads Auction
To get the full run-down, head to our latest installment of How Does Google Ads Work? The Complete, Visual Guide.
Google Ads work on an auction system, which occurs whenever a user performs a keyword search.
If you want your Google advertisement to appear for relevant keywords in Google Ads auctions, you’ll need to optimize your Quality Score and bid amount. The higher your Quality Score is combined with your bid amount, the better your ad positioning will be. Among other factors that affect your Quality Score are:
√. Your Google ad’s relevance to the search query
√. Relevance of the Google keyword to your ad group
√. Relevance of your ad to its landing page
√. A list of historical click-through rates (CTRs) for the ad and its group
√.Overall historical account performance
As a result of having a high quality score, there are also the following benefits:
Lower costs– As a result, Google lowers advertisers’ cost per click by rewarding good quality advertisers with lower costs per click (CPC).
Higher exposure – With a high Quality Score, your ads will show more frequently and in better positions on the SERP – the top of the page rather than the bottom of the page. This will allow you to get more clicks and conversions, without having to raise your bids.
This infographic will help you better understand the process of bidding for Google Ads.
Google Ads Costs
Google Ads prices fluctuate depending on many factors, including the competitiveness of your keywords, the industry in which you operate, your geographic location, the quality of your campaign, and more.
In the US, the average cost per click for Google search ads across all industries is $2.32. In other countries, average costs for Google Ads are often much lower.
Using Google Ads Performance Grader: A Free Audit of Your Google Ad Account
There you have it! A quick introduction to Google Ads.
If you want to maximize the effectiveness of your Google Ads, you need to know which campaigns are working for your business—Diggi Floor’s Google Ads Performance Grader can assist you with this task.
The Google Ads Performance Grader is the most comprehensive free tool available. In just 60 seconds or less, the Google Ads Performance Grader will perform a thorough audit of your Google Ads account, identifying areas in which improvements can be made, as well as highlighting the successful parts of your account in relation to the benchmarks for your industry.
