SEO stands for “search engine optimization.” In other words, it’s improving your site’s visibility so it shows up when people search for products or services related to your business in Google, Bing, and other search engines.
The more visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers.
How does SEO work?
Many search engines, including Google and Bing, use bots to crawl the web, collecting information and adding it to an index.
Think of the index as a giant library where the librarian can pull up a book (or a web page) to help you find the exact information you’re searching for at any given moment.
Algorithms analyze pages within the index and take into account hundreds of ranking factors or signals to determine what order pages should appear in a search result.
Our librarian in the library analogy has read every book in the library so she knows which one will contain the answers you seek.
The factors we consider to be key to SEO success may be proxies for aspects of user experience.
Basically, that’s how search engines estimate how well a website or web page can deliver what a consumer is looking for.
In contrast to paid search ads, you cannot pay search engines to get higher organic rankings, so SEO experts must devote a great deal of effort. Our role is to help you with that.
According to our Periodic Table of SEO Factors, we have divided the factors into six main categories and weighed them according to their overall importance to SEO.
As an example, content quality and keyword research are important elements of content optimization, and crawlability and speed play an important role in site architecture.
Additionally, the newly updated series of SEO Periodic Tables includes a list of Toxins that interfere with SEO best practices.
In the past, these shortcuts were sufficient to guarantee high rankings from the engines, when the meth ods were less sophisticated, and they may even work for a short time today – if you’re not caught right away.
In addition, we have launched a brand new Niche section that covers the SEO success factors for three key niches: Local SEO, News/Publishing, and Ecommerce SEO.
As our SEO Periodic Table will provide you with the general best practices, knowing the nuances of SEO can help your small business, recipe blog, and/or online store succeed in search results.
Users can find relevant, authoritative pages through the search algorithms, which are designed to bring them to relevant, authoritative pages.
The content of your site and your pages can be optimized to increase their ranking in the search results if you take these factors into account.
