Content marketing is widely known to be an effective way to build your brand and reach your target audience.
One of the most popular forms of content marketing has grown in significance in recent years is video marketing. According to a report, 83 percent of marketers say that video is more important than ever before.
In this article, we will go over what video content marketing is, as well as provide you with some great video content marketing ideas. 87 percent of businesses use video as a marketing tool.
Video Content Marketing :
It is a form of digital marketing where brands create video content to build their online reputations. Video is usually published on YouTube or social networks, but can also come in the form of webinars, courses, live video, or self-hosted videos.
Videos are one of the most powerful tools brands have available to spread their message to mass audiences in an easy-to-access, easy-to-understand manner. They are suitable for both B2C and B2B content strategies.
A great thing about video content marketing is that it is becoming easier and easier to do effectively as time goes on. With so many options available, there is something for everyone, even those without traditional video recording or editing skills.
The following are five reasons why video content marketing is more important than ever.
1.Video is a Great Way to Explain Your Product
The use of video content allows potential buyers to learn more about a product. According to a survey, 94 percent of marketers reported that video content improved user comprehension of a product or service.
When customers have a clear understanding of what your product does, they will be more likely to buy it. Video content is absolutely essential for this, as the visual element helps businesses communicate how things work.
2.Video Production Has a Good ROI
A successful return on investment from your video depends on various factors including how well you have organised your content strategy and the quality of your videos. However, 83 per cent of respondents say video provides a good return on investment.
Though video is often perceived as being costly and time-consuming to produce, there is now a wealth of technology that enables us to create good video quickly and without a huge budget.
We have high-quality video recorders right in our pockets in the form of smartphones, and software solutions like VideoScribe and Doodly make it easy to create explainer videos for a low cost. If you produce your videos for less, it makes it easier to get a positive return on investment.
3.You can use video in many different ways
Using video content as a marketing tool means your business has plenty of options, which means you can find a method that works for your company’s goals. While YouTube is a good place to start, here are some of the other methods you could use.
√. Almost all social media platforms including Snapchat, Facebook, Instagram, and YouTube allow you to post stories that disappear after a specific amount of time. These are excellent because they are quick and cheap to create and they allow you to directly speak to your audience. Stories will be effective if you have or are building an audience on social media.
√. Live video has become increasingly popular in recent years with industry giants such as Facebook, YouTube, and Twitch offering ways for businesses to broadcast live content. Live video can be effective. Facebook estimates that live streams get six times as many interactions as regular videos.
√. The use of video webinars is a great way to interact directly with your potential customers and help them learn about your product. You can use these webinars to answer specific questions their may have about your product, or you can use them to educate them about your industry. A webinar software like GoToWebinar or Livestorm makes it easy for businesses to conduct (or automate) webinars.
√. A second way to use video is one-to-one. Marketers can record and send quick messages to follow up on purchases or inquiries. This can help to improve customer service.
4.Almost everyone loves video
In the same way technology has made it easy for businesses to record video, it has made it easy for people to watch it as well. There are tons of statistics showing this. Here are some of the most impressive:
√. As of 2017, more than one billion hours of YouTube content are watched every day, according to the official YouTube blog.
√. A report released earlier this year revealed Twitter gets 2 billion video views per day. Tweets with video also get 10 times as much engagement as tweets without video.
√. Facebook has over 8 billion videos viewed every day. Interestingly, 85 percent of them are watched without sound.
You risk missing out on one of the most popular ways to consume content if you don’t create video.
5.SEO benefits from videos
If your business posts videos on YouTube targeting popular search terms, you can increase the chances that your business will be on the first page of Google. That’s because Google puts YouTube videos at the top of its list of results for many search terms.
As an example, when you search for the term “How to edit videos on iPhone,” Google shows three videos immediately below the featured snippet and the “People also ask” section, but above the regular search results.
Video content will also appear when people search on YouTube, in addition to possible exposure on Google. This is important because in 2017, Moz and Jumpshot found that YouTube has the third largest share of U.S. search market, behind only Google.com and Google Images.
Conclusion:
Marketers can use video as a powerful way to reach consumers. It is now easier than ever before to create and share high-quality video content. If you don’t have video in your content strategy, you might want to try a few projects first.
